The Ontario HIV Treatment Network (OHTN) is proud to announce the launch of an anti-stigma campaign called The Positive News. (When you go to the website, try reloading the page to see different landing screens with unique animations.)
The Positive News is a fresh approach to bringing OHTN’s HIV prevention and treatment message to a general audience. The campaign’s first phase comprises five visually stunning, easy-to-understand videos hosted by Muluba Habanyama covering the following themes:
- HIV management and serodiscordant couples
- Undetectable = Untransmittable
- Getting PrEP in Ontario
- HIV testing options in Ontario
- HIV self-testing (including the Get a Kit project)
At the heart of The Positive News is the OHTN’s mission is to improve the health and lives of people living with and at risk of HIV by using data and evidence to drive change. You can help OHTN to make that goal a reality by sharing The Positive News on social media and through your other networks, online and off.
The launch of these awareness-raising videos is being boosted through a digital media campaign and in traditional media, including spots on CP24.
The OHTN will also be rebranding its long-running Did You Know? newsletter. Starting in December, they will be publishing The Positive Newsletter using the enthusiasm already gathered around this project to reach a wider audience than ever.
This is only the beginning. In the new year, OHTN will continue to roll out more content designed to engage viewers, raise awareness, and make an impact, including Facebook and Instagram Live events.
Subscribe to Did You Know (soon to be The Positive Newsletter)